If you live in New York, or have friends that do, I'm betting your Facebook News Feed was inundated yesterday with links to a new 90-second Derek Jeter "farewell" ad … Read the whole story
It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it … Read the whole story
When it comes to product awareness, news and reviews and word-of-mouth drives initial awareness, followed by brand advertising. When it comes to additional research, … Read the whole story
In the midst of a sweeping turnaround, Toys R Us is tapping a new segment for sales growth: Tween girls and their never-ending need … Read the whole story
The commercial draws a line between fame (nowadays) and legacy. Its first half, culled from the Internet, is comprised of "fails" such as a … Read the whole story
With technology, demographics and economic trends driving a revolution in shopping behavior, it's never been more important to maximize learning and skills across marketing … Read the whole story
National consumer brands should pull advertising. Really? Where else will brands go to get TiVo-proof viewers? Read the whole story
As the 2014 holiday season approaches, marketing attribution remains a problem for many retailers. Fortunately, there are ways to get a better picture of … Read the whole story
The FDOC's partnership with Marvel includes a print comic book distributed free to one million children in schools across the country this fall, as … Read the whole story