Starting in 2016, G.I. Joe and Sleeping Beauty will be bunking under the same marketing roof as Hasbro takes the merchandising rights to Disney's "Princesses" business - Cinderella and the … Read the whole story
Outside of cities, awareness of the brand is still "quite low," and television is the logical channel to "connect the dots across the country" … Read the whole story
NPD Group reports that sales of jeans -- one of the best-performing apparel categories throughout the recession -- have fallen 5% in the 12-month … Read the whole story
"We want to portray stories that are relevant to our market, not just for today, but are also important for the future," Vicent Llopis, … Read the whole story
The firm says Chrysler will have its seventh month of double-digit growth, with about 17% improvement from strong Jeep and Ram sales. The brands … Read the whole story
Most people are in favor of the air attack on ISIL in Syria and Iraq, but that probably will change because it's a no-win … Read the whole story
My God, it could be that Cadillac actually has hipper, more inspiring office space than its ad agency! Read the whole story
The agency and its client have developed a new app, Speedo Fit designed to motivate and empower fitness swimmers. Read the whole story