A government tabulation released for the first time yesterday shows that drug companies paid $3.5 billion to doctors and teaching hospitals for five months last year in research, consulting, speaking … Read the whole story
"Hockey's popularity is growing rapidly, and this program enables Kraft to support a sport that's important to families and local communities," Julian Franklin, Kraft … Read the whole story
As part of the program, the company will also honor competitors' loyalty card promotions if they are printed in the competitive ad, even if … Read the whole story
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make … Read the whole story
Known for its hair clippers and electric shavers, Wahl is launching the second iteration of its "Real Guys. Real Grooming" campaign. Like the previous … Read the whole story
"It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., … Read the whole story
"We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior … Read the whole story