Marketing Daily
Wednesday, October 1, 2014
  • Kraft Launches Hockeyville In The U.S.

    "Hockey's popularity is growing rapidly, and this program enables Kraft to support a sport that's important to families and local communities," Julian Franklin, Kraft … Read the whole story

  • Family Dollar Introduces 'Ad Match' Program

    As part of the program, the company will also honor competitors' loyalty card promotions if they are printed in the competitive ad, even if … Read the whole story

  • YouTube Cooking Stars Drive 133K Views For Truvia

    Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make … Read the whole story

  • Wahl Shows Off Real Men's Grooming

    Known for its hair clippers and electric shavers, Wahl is launching the second iteration of its "Real Guys. Real Grooming" campaign. Like the previous … Read the whole story

  • PepsiCo Pulse Drives Millennial Content

    "It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., … Read the whole story

  • Cisco Broadens Its Brand Position

    "We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior … Read the whole story