June 3 - 6, 2024
Thursday, October 2, 2014
Top of The News
The Cola Wars have truly become a jungle out there with Pepsi following Coke's lead in initially marketing a soda exclusively on Amazon. Pepsi True, a "mid-calorie" beverage, will compete … Read the whole story
FOODMondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
AUTOMOTIVEFord is hitting the ignition button on its 2015 Mustang with a marketing campaign that partners with culture brands and publishers to create branded … Read the whole story
RETAILWith sales of core office supplies faltering, Staples is upping its coffee game, and wants to help American workers take more -- and better … Read the whole story
AUTOMOTIVEGeneral Motors CEO Mary Barra laid out plans for investors Wednesday, saying the automaker has big plans to focus overseas, grow its connected-technology line … Read the whole story
RESEARCHThis new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
- COMMENTARY
When people hear the word Zippo, most have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
David Dreyer - Starco Brands, CMO
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