The increasingly frenetic and competitive world of getting the product from Point A and into the hands of consumers who not only want it cheap but also want it experiential … Read the whole story
Mike Kercheval, president and CEO of the International Council of Shopping Centers, tells "Marketing Daily" what's driving the trend, and what to expect from … Read the whole story
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationship with New York Road Runners. It also invested in a significant presence … Read the whole story
"One of the things we like [about Vine] is it tells a quick story," Dave Spinato, global director of digital and social at JBL … Read the whole story
The most persuasive beer advertising has shifted toward messaging about beer itself, while ads focused on style like immature humor and party situations are … Read the whole story
Participants dealing with how mobile changes data, creative and media strategy said they focus on user utility. Lee Bushkell, VP of PGA Tour, said … Read the whole story
In its announcement, Coca-Cola stressed Tripodi's accomplishments, including the launch of "Open Happiness," one of the Coke brand's most successful global campaigns, and being … Read the whole story
These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your … Read the whole story
I have been talking about the Matthew McConaughey ads for Lincoln Motor for the past four months. Wait. No, that's not possible. They only … Read the whole story
For the price of admission, tap into a full spectrum of human emotion, from fear and loathing to laughter and cheering. Sounds like a … Read the whole story