John Costello, president, global marketing and innovation for Dunkin' Brands, said the core QSR market is now "much softer," adding that "everybody [is] jumping … Read the whole story

"It builds on the idea that plants possess great power," Carl Henrickson, senior brand manager at Traditional Medicinals, tells "Marketing Daily." "It helps bring … Read the whole story

"They're still the big-hearted airline that champions value," Lara Bridger, group creative director, GSD&M, tells "Marketing Daily." "We wanted to capture that personality in … Read the whole story

The study, which looks at social behavior around major events like Shark Week, the Middle East events around ISIS, Apple Launch events, and Ferguson … Read the whole story

"At the end of the day, it's the trade shows that serve as the engine that makes stuff happen. If I can get manufacturers … Read the whole story

Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats that tie in with "Northpole," one of this year's tentpole movies in the … Read the whole story