Marketing Daily
Thursday, October 30, 2014

Top of The News

SodaStream Sours On 'Sweet'; Will Close West Bank Factory
by Thom Forbes

SodaStream announced during an earnings call yesterday that it was pretty much ditching sweet soda and re-rebranding as a carbonated water company. It is also said it would close its … Read the whole story

  • FOOD
    'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
    by Karlene Lukovitz

    People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet … Read the whole story

  • ENTERTAINMENT
    Fantasy App Makes Subdued, Bewigged Nash An MVP
    by Aaron Baar

    For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom … Read the whole story

  • AUTOMOTIVE
    With Myriad Partnerships, Mazda Is Always On
    by Karl Greenberg

    Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. … Read the whole story

  • RETAIL
    ComScore: Why Online Spending Forecasts Are So Misleading
    by Sarah Mahoney

    It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story

  • RESEARCH
    Siegel+Gale Serves Up Simple
    by Karl Greenberg

    All told, the study looks at 12,000 respondents across eight countries, ranks 585 brands by their perceived simplicity. Worldwide, grocer Aldi is number one, … Read the whole story

  • COMMENTARY
    Are We Going To Talk About It, Or Are We Going To Do It?
    by Craig Benner

    How do we better align this ever-changing digital media world with how marketing leaders actually think about their business? Read the whole story