It would ignore years of strategizing, research and development - and 10 million miles of test-drives - to categorize Ford's wager on its spanking new F-150 pickup trucks as a … Read the whole story
In one of the spots, a Jem doll reminds viewers about how she used to be a favorite toy, as she primps in the … Read the whole story
What's more, Forrester predicts CMOs will see this shift as an opportunity to "bring some data managed outside the firm back into the company." … Read the whole story
"It's meant to be a great time for people to come in and take advantage of some interesting offers and activities," Jaime Carey, chief … Read the whole story
Originally launched in 2012, the updated Web site has greater interactivity and a focus on destination promotion for inbound travelers. Visitors can vote on … Read the whole story
The study shows that a critical group, and most likely to be brand enthusiasts, are Millennials, constituting 51% and 41% of enthusiasts and ambivalents, … Read the whole story
The six-month incubator program will be based in New York City, in office space that includes a commercial kitchen. The program will include classes … Read the whole story