Marketing Daily
Wednesday, November 12, 2014
  • Classic Toys Tout Honda Vehicles In New Campaign

    In one of the spots, a Jem doll reminds viewers about how she used to be a favorite toy, as she primps in the … Read the whole story

  • The CMO/CIO Bond: Relationship Of The Future

    What's more, Forrester predicts CMOs will see this shift as an opportunity to "bring some data managed outside the firm back into the company." … Read the whole story

  • Barnes & Noble Touts Gift-Giving Expertise

    "It's meant to be a great time for people to come in and take advantage of some interesting offers and activities," Jaime Carey, chief … Read the whole story

  • All Nippon Airways Asks 'Is Japan Cool?'

    Originally launched in 2012, the updated Web site has greater interactivity and a focus on destination promotion for inbound travelers. Visitors can vote on … Read the whole story

  • Engaging Brand Enthusiasts Is Key To Snagging Customers

    The study shows that a critical group, and most likely to be brand enthusiasts, are Millennials, constituting 51% and 41% of enthusiasts and ambivalents, … Read the whole story

  • Chobani Sponsoring Food Product Incubator Program

    The six-month incubator program will be based in New York City, in office space that includes a commercial kitchen. The program will include classes … Read the whole story