In a deal powered by tax savings - oh, and Warren Buffett's belief in the untapped value of an enduring brand - Berkshire Hathaway is taking another nonessential product off … Read the whole story
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., on Thursday, Doug Ziewacz, senior director of UnderArmour Connected Fitness, addressed the ways … Read the whole story
The Chinese are hoping to elbow into the U.S. market, as if there's room. But, besides the fact that the market is saturated and … Read the whole story
The ad, headlined "Wear Your Stripes with Pride," features Frosted Flakes mascot Tony the Tiger and the message: "At Kellogg, we're an evolving culture … Read the whole story
Some holiday traditions (lights, stockings, family togetherness) are to be enjoyed, while others (reindeer sweaters) are to be dreaded. The Ohio Lottery Commission is … Read the whole story
Gen Y is far more likely to use their social media channels to talk about issues they care about, at about 71%, compared with … Read the whole story
"We took feedback directly from our users, and created the new app which provides an even better experience," says Sanjay Gupta, Allstate executive vice … Read the whole story
No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so … Read the whole story
If a marketing team is communicating transparently and on the same page, digital/virtual or otherwise, there's much less friction, redundancy and dysfunction, and faster … Read the whole story
Brands' relationships with simplicity can more or less be broken down into four groups, each with different needs and opportunities. Read the whole story