When the intrigued workers knock on the RV door, the Sutters usher them inside, offer them coffee with their choice of Coffee-mate flavors (including … Read the whole story

Says Scot Cottick, senior manager of social media marketing, "I think one thing we try to rally around is that it's not just 'well, … Read the whole story

"Our goal is to provide assurance to them that they can depend on our affordable and reliable service to deliver their mail and packages … Read the whole story

BDO reports that retailers are spending more on holiday marketing, with budgets inching up 1.1%. And 49% of the 100 retailing CMOs it surveyed … Read the whole story

"We wanted to try something new and unexpected, something we have never done before, and deliver a truly unique experience to show cardholders that … Read the whole story

The initiative is being launched with Cuties California clementines. The kid-sized mandarin oranges from Sun Pacific proved a hit with kids when they were … Read the whole story

Several factors drive the online shopping habits of Hispanic consumers, including bilingualism and acculturation. Marketers have to consider the media mix, targeting, and whether … Read the whole story