June 3 - 6, 2024
Monday, December 8, 2014
Top of The News
Lululemon -- with its reputation worn down by quality-control problems, some questionable decisions and the propensity of its co-founder to strike the foot-in-mouth posture -- appears to be in recovery … Read the whole story
AUTOMOTIVEHyundai and iHeartRadio are presenting sponsors of the release party for her new album, "Greatest Hits: Decade #1" on Tuesday. The deal includes digital … Read the whole story
- RETAIL
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
RETAILIBM Digital Analytics Benchmark says mobile accounted for 28% of Cyber Monday's actual sales -- a 27% jump from last year -- and it … Read the whole story
FOODThe new 30-second spot will continue the brand's "You're Not You When You're Hungry" campaign from BBDO, which debuted in a spot featuring Betty … Read the whole story
TELECOM"We think that's where the greatest opportunity is," company rep Dave Mellin tells "Marketing Daily," adding that the holiday shopping season is a prime … Read the whole story
BEVERAGES"Heineken's brand goal is to stimulate men to go outside their comfort zones so they can get more out of life," Ralph Rijks, vice … Read the whole story
- COMMENTARY
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Khara Hutchinson - Bayer, Head of Programmatic
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
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July 22 - 25, 2024
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October 2 - 5, 2024
