Marketing Daily
Wednesday, December 17, 2014

Top of The News

Sony Cancels NY Premiere Of 'The Interview' After Hackers Threaten Theaters
by Thom Forbes

The New York premiere of the Sony picture "The Interview" was canceled yesterday and the studio gave theater chains the option of bowing out of screening it. Meanwhile, the action-comedy's … Read the whole story

  • BEVERAGES
    Coke Ends 'American Idol' Sponsorship
    by Karlene Lukovitz

    After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story

  • AUTOMOTIVE
    For New Mini John Cooper Works Hardtop, Tony Hawk Flies, Guerlain Chicherit Drives
    by Karl Greenberg

    Skateboarder king Tony Hawk, who can probably do as many aerial spins as Baryshnikov after a redeye and a double espresso, is flying over … Read the whole story

  • RETAIL
    Banana Republic Appeals To Procrastinators
    by Sarah Mahoney

    As retailers approach the 11th hour, Banana Republic is making a final play for procrastinators, offering the world's last-minute Lucys same-day delivery, taxi rides … Read the whole story

  • TELECOM
    T-Mobile Launches Data Rollover, Er, 'Stash'
    by Aaron Baar

    Continuing its "Uncarrier" mission of identifying, then relieving, consumer pain points, T-Mobile has unleashed its latest initiative (8.0, for those keeping track): data rollover. Read the whole story

  • RESEARCH
    Tesla Tops Added Value's List Of Brands With 'Vibe'
    by Karl Greenberg

    Visionary, inspiring, bold and exciting. How many brands have that "vibe" in the argot of WPP global marketing consultancy Added Value? Amend that. How … Read the whole story