Marketing Daily
Wednesday, December 24, 2014
  • ELECTRONICS
    Samsung Creates Epic 'Marco' Experience
    by Aaron Baar

    "Since the show is a new show, we needed to take a different tack, but we wanted to keep that same flavor of surprise … Read the whole story

  • FINANCIAL SERVICES
    Capital One Grants Holiday Wishes
    by Tanya Gazdik

    "The campaign was all about brightening the holidays for others in unexpected and memorable ways," Lisa Rountree, vice president marketing, Capital One, tells "Marketing … Read the whole story

  • SPORTS
    L.A. Marathon Looking To Lace Up Brand Partners For '15
    by Karl Greenberg

    The race organization hired Mark Scoggins this year as VP of business development. Scoggins, former CRO for the National Basketball Retired Players Association, has … Read the whole story

  • RESTAURANTS
    Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty
    by Karlene Lukovitz

    They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70%), Arby's and Long John Silvers (tied at 69%), Hardee's (65%), and Taco … Read the whole story

  • AUTOMOTIVE
    Trucks Hauling Sales Gains For Chrysler And GM
    by Karl Greenberg

    Trucks are going to kick the year over the finish line, with General Motors and Chrysler getting the most benefit, because the top-selling vehicle … Read the whole story

  • COMMENTARY
    Do We Need A Chief Customer Officer?
    by Chris Stark

    Combined with the growing expectation among customers that they should be addressed in near-1:1 relationships, it seems logical that organizations may just need a … Read the whole story