Marketing Daily
Tuesday, January 20, 2015

Top of The News

Lights, Camera, Amazon!
by Thom Forbes

Amazon said yesterday that it would produce about a dozen movies a year for theaters that it will then release to its Amazon Prime subscribers a mere month or two … Read the whole story

  • RESTAURANTS
    DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
    by Karlene Lukovitz

    The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" between Jan. 19-31, and those who use #PreGiorno to tweet their party-prep questions … Read the whole story

  • RESEARCH
    Q&A: How Income Predicts Honesty
    by Sarah Mahoney

    "It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to … Read the whole story

  • HOSPITALITY
    Marriott Offers GoPro Cameras For Guests
    by Tanya Gazdik

    Marriott Hotels is loaning miniature video cameras to guests at select properties to help them better capture their vacation memories. Guests are encouraged to … Read the whole story

  • RESEARCH
    Fast-Food Ads Fared Well Among Millennials Last Year
    by Karl Greenberg

    Food ads represented 8 of the 10 top ads among African-Americans, 9 of 10 top ads among Hispanics, but only 3 of the 10 … Read the whole story

  • Alcohol Ads Linked To Underage Drinking
    by Erik Sass

    There is more evidence that alcohol advertising on television does indeed contribute to underage drinking and binge drinking, with the publication of a new … Read the whole story

  • Omelet Cooks Up Campaign For Gardein
    by Larissa Faw

    Gardein, a meatless food brand owned by Pinnacle Foods, is launching its first national awareness campaign to cater to these individuals and help position … Read the whole story