In another expansion of its financial services offerings, Walmart says it will dole out cash to consumers for both federal and state tax refunds of up to $7,500. The Walmart … Read the whole story
Will the world ever get tired of watching David Beckham get dressed? H&M doesn't think so, and is unveiling its latest collaboration, called Modern … Read the whole story
The ads use an an optical illusion to make the creative look 3D, so one does not need special technology, wearables, or other enhancements … Read the whole story
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
Mobile battery case maker Mophie will be looking to make a name for itself with a spot during the Super Bowl. "We're in a … Read the whole story
"During qualitative research we learned it was okay to talk about menopausal symptoms in a humorous way," Estroven Brand Manager, Beth Smith tells "Marketing … Read the whole story
While last week's report from Nielsen found implicit value in TV ads for Millennials, a new report from Elite Daily says digital and social … Read the whole story
Advertising innovation is increasing at a quick pace, but could the answer to long-lasting consumer engagement already be sitting right on the shelf? Read the whole story