New developments -- including a judge allowing a suspect out on bail -- are lending fresh urgency to media efforts on behalf of the … Read the whole story

Scheduled to air in the game's first quarter, the ad is the latest in Snickers' "You're Not You When You're Hungry" campaign. That effort … Read the whole story

While clothing brands routinely reach out to bloggers for input and publicity, the plus-size market requires some special handling. For one thing, it's a … Read the whole story

"Customer expectations continue to rise, and companies have not been able to keep up," Robert Wollan, senior managing director at Accenture Strategy, tells "Marketing … Read the whole story

The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on … Read the whole story

Newcastle Brown Ale continues to milk -- literally -- the buzz leading up to the Super Bowl for all it's worth. The beer brand's … Read the whole story

The idea, says the organization, is that Americans leave some 500 million vacation days every year unused. In the campaign, Costa Rican animals warn … Read the whole story