He not only didn't come up with any breakout products and failed to help Barbie get her groove back this holiday season, it appears that Bryan Stockton's ban on meetings … Read the whole story
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
In a recent study, Nielsen found that 39% of the 44% of consumers who plan to buy a new car in the next two … Read the whole story
"We believe that behind every chore is an act of love," Jon Hall, senior brand manager for Whirlpool, tells "Marketing Daily." "Whether big or … Read the whole story
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
The immersive experience is the first-ever commercial use of this "in motion" virtual reality, says Jamie Mandor, global brand marketing lead for Merrell. "Merrell … Read the whole story
Digital marketing departments are often faced with what seems like an unfavorable trade-off: use visually appealing brand ads to increase awareness and shape perception, … Read the whole story