After a 16-year exclusive relationship, American Express announced yesterday that it would be splitting up with Costco when its current agreement comes to an end on March 31, 2016, sending … Read the whole story
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story
When you're in the middle of reading your disobedient offspring the riot act, the last thing you need is an interruption that Mentos are … Read the whole story
The mints have earned something of a swag-bag niche: they were in Grammys artist gift bags, and in Grammys talent lounge and celebrity dressing … Read the whole story
"Expectations move at the speed of the consumer and all brands have difficulty keeping up," Robert Passikoff, founder and president of Brand Keys, Inc., … Read the whole story
What they complained about, he says, is that while they were past needing anti-acne products and still too young for anti-aging creams, their skin … Read the whole story
"As marketers think about reaching new moms, mobile has to be a benchmark or a central part of [their plans]," Joe Laszlo, senior director … Read the whole story
Humor is the new jingle the way Xanax will soon be the new dollar. Seriously. "Two pounds of turkey? That'll be three Zoloft, 16 … Read the whole story
RadioShack is the brand equivalent of a car caught in a skid. We could all see the crash happening, it was just a matter … Read the whole story