Marketing Daily
Tuesday, March 3, 2015
  • GMC Pinpoints Precision In New Campaign

    "We have nothing to prove in this space," says Duncan Aldred, VP of GMC sales and marketing, on the division's first campaign in five … Read the whole story

  • Apartments.com Launches $100 Million Campaign

    Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.com, a $100 million effort that includes TV, OOH, digital and social elements, … Read the whole story

  • National Ads Building Buzz At Whole Foods

    While Whole Foods Markets took plenty of lumps last year, it says its first-ever national ad campaign is building awareness and traffic, and that … Read the whole story

  • Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire

    "In a playful way, our new video turns the spotlight on the true costs of conventional farming and the harm it does to environmental … Read the whole story

  • Tupac Voices A Rose For Powerade

    In what Wieden + Kennedy says is a first, it's using narration from the late Tupac Shakur in a moving new spot for Powerade. … Read the whole story

  • Connected TVs Edge Out Blu-ray As Streaming Gateway

    Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story

  • Toms Launches Philanthropic Venture Benefitting Maternal Health

    Toms is launching a new product line -- the Toms Bag Collection -- with proceeds to help address the issue of maternal health worldwide. … Read the whole story