Marketing Daily
Monday, March 16, 2015
  • Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk

    Gevalia is kicking off the launch with samples offered at "interactive ice bars" it's sponsoring at the Fast Company Grill and Rachael Ray's Feedback … Read the whole story

  • Buick Swishes Trick Shots With NCAA March Madness

    Beginning Monday, Buick will be hitting the trick shots in its fifth year as auto partner of NCAA and March Madness. Molly Peck, director … Read the whole story

  • New Kenneth Cole Fragrance Ads Star Vet, Double Amputee

    While some might say Galloway -- a veteran, personal trainer and motivational speaker -- is an unlikely sex symbol, "we are hoping men and … Read the whole story

  • Enterprise Teases Ad On Social Media In A First

    "Family Reunion," developed by Cannonball Advertising and Promotion, focuses on a young woman at a, yes, family reunion, where she is pressured to find … Read the whole story

  • Philips, Syfy Light Up Programming

    "What we've learned is the people who are syncing -- and we have a solid number doing this through 12 Monkeys -- is they … Read the whole story

  • Berkshire Hathaway HomeServices Ad Plays Up Emotions

    "We wanted this spot to reflect the diversity of the home sellers we work with, from life partners to empty nesters to single parents," … Read the whole story

  • Toyota Signs Multi-Year Global Partnership With Olympics

    The sponsorship focuses on sustainability, and revolves around what one can expect will be Toyota's lineup of hybrid and electric passenger cars; urban vehicles … Read the whole story

  • Giga OMG!

    AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything … Read the whole story

  • The 5 Key Traits Of A 'Growth CMO'

    Most CMOs are very effective, but only a handful come close to reaching their potential. In fact, only one in eight CMO studied scored … Read the whole story