Marketing Daily
Wednesday, March 18, 2015

Top of The News

Ryanair Plans For $30 Roundtrips Across The Pond By 2020
by Thom Forbes

By the end of the decade, it may be cheaper to fly from Europe to NYC than it is to get from Staten Island to Brooklyn by automobile. The board … Read the whole story

  • AUTOMOTIVE
    Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
    by Karl Greenberg

    Pointedly, the new look is also intended to translate much more effectively to different screens. Even the signature orange palette has been altered to … Read the whole story

  • SPIRITS
    Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
    by Karlene Lukovitz

    The brand is sending photos to Facebook users who are in or near certain New York bars. The #ShotsEyeView images are photos of neighborhoods … Read the whole story

  • TELECOM
    Basketball Stars Showcase AT&T's 'Strength'
    by Aaron Baar

    "The ads will all carry [our] 'strong can' theme reinforcing our 'Nation's Strongest LTE Signal' claim," AT&T tells "Marketing Daily." "Similarly, fans will be … Read the whole story

  • BEVERAGES
    Sir Patrick Stewart Stumps For Strongbow
    by Tanya Gazdik

    "Our fans tend to have more sophisticated and discerning tastes, as well as an appreciation for quality products and experiences, plus a strong interest … Read the whole story

  • RESEARCH
    FocusVision White Paper Says Surveys Must Be Mobile-Friendly
    by Karl Greenberg

    The aggregate data from Decipher shows that survey starts on desktop devices have dropped from about 95% to under 80%, while survey starts on … Read the whole story

  • COMMENTARY
    Dropping The Digital F-bomb
    by Will Hodges

    "The Internet is free" is the greatest lie of our time. Hustled by brilliant grifters that prey upon our most selfish and primal urges. Read the whole story