The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story

The effort extends ongoing digital efforts to tout the ILX Sport to younger consumers, including a recently launched social-meme campaign tied to NCAA hoops. … Read the whole story

"Marriott Traveler" should appeal to younger business and leisure travelers who want to experience something unique during their travels and share their adventures with … Read the whole story

The new TV spots will appear on network and cable outlets throughout the Northeast and Mid-Atlantic regions. Two more will debut in April, and … Read the whole story

"We're getting ahead of the paint season a little bit, while consumers are still looking for inspiration," CMO Ron Schuller tells "Marketing Daily." "It … Read the whole story

A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story