The Centers for Disease Control is rolling out a fresh pack of gruesome "Tips from Former Smokers" #CDCTips ads today, including a "Twitter Takeover" (#TipsTakeover) event from 9 a.m. to … Read the whole story
Here's some food for thought, based on "Marketing Daily"'s interviews with consultants who have worked closely with Heinz, Kraft or both as former clients, … Read the whole story
To drive sharing, the company has pulled together a group of Instagram personalities who are making and sharing their own Earth Hour content. The … Read the whole story
Western Union recently rolled out My WU, a customer loyalty program in the money transfer space that reflects the company's consumer-centric strategy. Diane Scott, … Read the whole story
The study finds that media attention of recalls raised awareness to between 50% and 60% of shoppers last year, partly from the continuing issue … Read the whole story
Central to the campaign is a 60-second commercial that shows off many of the league's top personalities. The spot begins in black-and-white, while a … Read the whole story
The focus is a one-off custom bottle edition. Heineken will hide the limited-edition bottles of beer around Miami. Those attending the festival are encouraged … Read the whole story
Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received … Read the whole story
When Carl's Jr. (and sister brand Hardee's) launches a new ad, people notice. Really, it's hard not to. The formula is a simple one … Read the whole story