After five years in the No. 2 spot for soda volume, Diet Coke slipped back to third behind regular Pepsi-Cola in "Beverage Digest"'s annual reckoning of beverage sales, reflecting consumers' … Read the whole story
PHOENIX -- MediaPost's Content Marketing Insider Summit included a panel on content distribution and choice overload and another on the intersection of content and … Read the whole story
A study from Accenture, which measures the gap between customer expectations and retailers' offerings, reports that just 42% of shoppers find it easy to … Read the whole story
There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from … Read the whole story
As the Internet of Things and home automation have grown as a category, Belkin introduced the WeMo line of products to bring connectivity to … Read the whole story
Seventy-three percent of Millennials said that they believe they are savvier car buyers than their parents. More than half the respondents also said they … Read the whole story
Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air … Read the whole story
"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As … Read the whole story
All advertising is now designed like a nicotine patch, with creative built to diffuse right through the skin of digital media and right to … Read the whole story