Marketing Daily
Tuesday, March 31, 2015

Top of The News

Amazon's Services Include The Kitchen Sink
by Thom Forbes

Who ya gonna email when you need a gutter cleaned, iPad fixed or interior designed? Who else? Amazon hopes. "Now you can buy a sink on Amazon and hire someone … Read the whole story

  • AUTOMOTIVE
    Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
    by Karl Greenberg

    Chevrolet says the campaign's first spots, in English and Spanish, will premiere during high-profile network and cable television programming on April 1, then continue … Read the whole story

  • RETAIL
    Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
    by Sarah Mahoney

    "With social media, it's become so much easier to shame brands for doing it wrong," says Claire Mysko, director of programs for NEDA. "We … Read the whole story

  • BEVERAGES
    Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
    by Karlene Lukovitz

    The global effort is being kicked off with two shareable videos directed by Justin Lin, director of "The Fast & The Furious" franchise, the … Read the whole story

  • HOSPITALITY
    Starwood's W Hotels Hold 'Turn It Up For Change' Events
    by Tanya Gazdik

    "We have always been 'out' about our support of LGBT rights, and have long been known as a welcoming place for all," Anthony Ingham, … Read the whole story

  • COMMENTARY
    Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
    by Mike Proulx, Op-Ed Contributor

    Twitter, as a company, has an inherent infrastructure and ecosystem already in place to ensure the blue bird trumps the yellow Meerkat bringing Periscope … Read the whole story