Marketing Daily
Wednesday, May 13, 2015
  • Chevrolet Volt Car Of Tomorrow In 'Tomorrowland' Tie-In

    Chevrolet says that in addition to the broadcast spot, there is digital work tied to the film. The next-gen Chevrolet Volt and EN-V concepts … Read the whole story

  • Newtons Gets Hip With Video Series; Ties In With Feeding America

    "Now We're Newtons" is being supported by a content syndication plan through BrightRoll; there are no current plans to embed or link to the … Read the whole story

  • Trader Joe's, Publix, Aldi Top Grocery Brands

    For shoppers looking for organic purchases, fruits and vegetables are the main focus, with 90% saying they had purchased them within the last month. … Read the whole story

  • Smartphones Continue Path To Ubiquity

    The widespread adoption of smartphones and tablets has fundamentally changed the way Americans consume content. Streaming subscription services such as Netflix and Amazon saw … Read the whole story

  • Fifth Third Bank Targets Jobless New Grads

    "We are excited about this campaign because it shines a light on an issue that impacts so many people in, hopefully, a breakthrough, creative … Read the whole story

  • Coca-Cola Still On Top In BrandPower

    Apple gets the nod for being the fastest-rising brand among the top 10. It was at 56th place in the ranking six years ago. … Read the whole story

  • Episode 713: 'You Knew We'd Catch Up With You Eventually'

    Could Matthew Weiner have actually planned that "The Milk & Honey Route" -- the second-to-last "Mad Men" episode of this final half-season, with its … Read the whole story