Marketing Daily
Monday, June 22, 2015

Top of The News

That Roar You Hear From Cannes Is The Sound Of Technology Talking
by Thom Forbes

It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the talk of the Cannes Lions - … Read the whole story

  • APPAREL
    Gloating Execs Elevate J. Crew's PR Woes to DEFCON One
    by Sarah Mahoney

    A J. Crew spokeswoman told "Women's Wear Daily" that it does not condone this behavior and that it had already taken action and it … Read the whole story

  • RESTAURANTS
    Panera Celebrates 'Food As It Should Be'
    by Karlene Lukovitz

    The campaign's anthem spot, which has pulled more than 250,000 views on YouTube in under a week, will also be shown in movie theaters … Read the whole story

  • BEVERAGES
    Woodchuck Cider Bites The Barrel With First National Campaign
    by Karl Greenberg

    The company says the effort, which also has digital banners, terrestrial radio and digital audio elements, will roll out market by market starting with … Read the whole story

  • RESEARCH
    Don't Waste Display Dollars On Passersby
    by Karl Greenberg

    It's easy to waste money on display ads when you have a misapprehension about what a consumer's intentions are. And you can get that … Read the whole story

  • PACKAGED GOODS
    Kleenex Launches Real-Time 'Care' Campaign
    by Larissa Faw

    The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story

  • COMMENTARY
    Gorgeous
    by Bob Garfield, Featured Columnist

    Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few … Read the whole story