With a rallying-call that "we are quite clear-eyed about the need for change," new ConAgra Foods CEO Sean Connolly yesterday said the company would get out of the private-label business … Read the whole story
Will Macy's ditch the Donald? So far, while presidential candidate Donald Trump's incendiary words about Mexico have gotten him axed by NBC, Univision, Televisa … Read the whole story
Honey Maid and Droga5 are continuing the brand's "This Is Wholesome" campaign, which celebrates all kinds of families, with a spot featuring a Dominican … Read the whole story
"Since last year's campaign, we've seen a significant growth in ARCO's association with 'High Quality' and 'Top Tier,' and we wanted to further expand … Read the whole story
"We have always been in the pop genre; crossover country was a bit of a question, but our consumer has multi-dimensional taste," Jeffrey Moran, … Read the whole story
"Imagine if you saw an ad for a hamburger, and they said the meat in the hamburger [cost] a dollar, and when you showed … Read the whole story
Millennials are as ready as anyone to celebrate this 4th of July. But it looks like they prefer to keep their parties and patriotism … Read the whole story