Marketing Daily
Wednesday, July 1, 2015
  • 'Dump Trump' Fever Builds, Adds To Macy's Woes

    Will Macy's ditch the Donald? So far, while presidential candidate Donald Trump's incendiary words about Mexico have gotten him axed by NBC, Univision, Televisa … Read the whole story

  • Honey Maid Profiles Immigrant Family For July 4th-Themed Spot

    Honey Maid and Droga5 are continuing the brand's "This Is Wholesome" campaign, which celebrates all kinds of families, with a spot featuring a Dominican … Read the whole story

  • Tesoro Campaign Spotlights 'Top Tier' Status For ARCO Gasoline

    "Since last year's campaign, we've seen a significant growth in ARCO's association with 'High Quality' and 'Top Tier,' and we wanted to further expand … Read the whole story

  • Malibu Rum Partners With Live Nation

    "We have always been in the pop genre; crossover country was a bit of a question, but our consumer has multi-dimensional taste," Jeffrey Moran, … Read the whole story

  • Sprint Goes 'All-In' With Beckham

    "Imagine if you saw an ad for a hamburger, and they said the meat in the hamburger [cost] a dollar, and when you showed … Read the whole story

  • Let's Not Forget Our Veterans This July 4th

    Millennials are as ready as anyone to celebrate this 4th of July. But it looks like they prefer to keep their parties and patriotism … Read the whole story