June 3 - 6, 2024
Monday, July 6, 2015
Top of The News
Burt Shavitz - the unabashedly crotchety, free-spirited co-founder of Burt's Bees whose unruly beard perfectly positioned the "simple, wholesome" products now sold globally by Clorox - died yesterday in Bangor, … Read the whole story
AUTOMOTIVESpotlighting the Discovery Sport SUV, the campaign, "Bred for Adventure," positions the vehicle as the conveyance through the adventurous life -- however one might … Read the whole story
RESTAURANTS"We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows … Read the whole story
PETS"We know pet parents want to give their pets a food they can trust," Keith Danoff, marketing director, the Nutro Brand at Mars Petcare, … Read the whole story
TECHNOLOGY"They're meeting and exceeding expectations at this point," Kirk Parsons, senior director and telecom, media and technology practice leader at J.D. Power, tells "Marketing … Read the whole story
APPARELThe effort centers on a TV spot launching July 6 about a woman on a run -- across three continents, and over rugged landscapes … Read the whole story
- COMMENTARY
One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users … Read the whole story
- COMMENTARY
Gone are the days of staying silent or taking milquetoast stances for fear of alienating a portion of the customer base. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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