Marketing Daily
Friday, July 31, 2015
  • Kimmel Brings Comedy Game For Adidas, Foot Locker

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The … Read the whole story

  • Dads Feeling Left Out Of Family Marketing

    "Marketers shouldn't leave dads out of the back-to-school shopping conversation," Lauren Weinberg, vice president of strategic planning and consumer insights at Yahoo, tells "Marketing … Read the whole story

  • Evolution Fresh Launching Digital Ad Campaign For New Greek Yogurt

    With a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the total … Read the whole story

  • At Whole Foods, Consumer Karma Bites Back

    While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no … Read the whole story

  • OTT Services Seeing High Churn Rates

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story