Marketing Daily
Tuesday, August 4, 2015

Top of The News

Vincent Marotta Sr., Who Signed Joe DiMaggio To Mr. Coffee, Dies At 91
by Thom Forbes

Vincent Marotta Sr., a Cleveland-area real estate developer who, with his business partner, two engineers and the smooth-talking Joe DiMaggio, showed America a better way to wake up smelling the … Read the whole story

  • RETAIL
    Walmart, Target, Old Navy Lead Early Back-To-School Race
    by Sarah Mahoney

    Walmart and Target are in first and second place -- and are also both significantly ahead of their rankings last year at this time, … Read the whole story

  • FOOD
    Honey Nut Cheerios' BuzzBee To Assist Angry Birds 2 Players
    by Karlene Lukovitz

    Rather than interrupt players to serve an ad, the brand is providing an opportunity to have Buzz help them clear a level that they're … Read the whole story

  • TELECOM
    Device Plans Leave Customers Less Satisfied
    by Aaron Baar

    The reason, says Kirk Parsons, senior director and technology, media and telecom practice leader at J.D. Power, is because the equipment installment plans themselves … Read the whole story

  • AUTOMOTIVE
    Deals Drive Hot Auto Sales In July
    by Tanya Gazdik

    SUVs and crossovers now comprise more than a third of the entire U.S. new light vehicle market -- their highest share in at least … Read the whole story

  • COMMENTARY
    Experiential, Narcissism As Brand Bedfellows
    by Brad Nierenberg, Columnist

    Narcissism has always been a cornerstone of marketing. Brands jockey for position with consumers, battling to become part of their identities and a constant … Read the whole story

  • New Bank Campaign Tries To Ease Consumer Discomfort About Money Issues
    by Larissa Faw

    Many people are embarrassed about their lack of knowledge about money issues. Rockland Trust wants to create a conversation that puts people more at … Read the whole story