Marketing Daily
Monday, August 17, 2015
  • Dunkin' Pumps Up Pumpkin Season Marketing

    Dunkin' is also running a "PumpkinGrams" promotion between now and Aug. 31, in which fans who post about its pumpkin coffees and lattes on … Read the whole story

  • Samsung Beams Up PGA Championship

    Samsung will have the Samsung Experience hub -- which, in addition to offering content on the matches, touts products like the Galaxy S 6, … Read the whole story

  • Mall Mysteries: JCPenney Surprises; Kohl's Disappoints

    Results join gloomier reports earlier in the week from both Macy's and the Gap, evidence that while consumers may be willing to spend, they … Read the whole story

  • Nissan's First LGBT Effort Ties Into Champ Softball Series

    A Nissan spokesperson tells Marketing Daily that the print ad campaign, Nissan's first such national effort, launches after the tournament and will be in … Read the whole story

  • OnStar, Campbell Ewald 'Tap' Into New Campaign

    The "Tap Into Amazing" campaign is running entirely on digital media -- specifically on tech-focused sites through partnerships with MSN and Vox, plus rich-mobile … Read the whole story

  • The Inevitable Happens. The World Is Stunned

    Exterminating advertising is something like exterminating bats and spiders. They trigger visceral disgust, but they perform a very valuable function in the ecosystem. We … Read the whole story

  • Getting Smart About Segments - Data-Driven Buyer's Guide

    If we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play … Read the whole story

  • The 'Pressure Of Perfection' Driving Young Women To Despair

    Role models are presented to them of women who can seemingly look like Gisele Bundchen, think like Einstein and nurture like Mother Teresa all … Read the whole story