"Straight Outta Compton" was a straight outta Hollywood success story for Universal over the weekend, with the biopic of rap group N.W.A. taking in a "scorching" $56.1 million at the … Read the whole story
Dunkin' is also running a "PumpkinGrams" promotion between now and Aug. 31, in which fans who post about its pumpkin coffees and lattes on … Read the whole story
Samsung will have the Samsung Experience hub -- which, in addition to offering content on the matches, touts products like the Galaxy S 6, … Read the whole story
Results join gloomier reports earlier in the week from both Macy's and the Gap, evidence that while consumers may be willing to spend, they … Read the whole story
A Nissan spokesperson tells Marketing Daily that the print ad campaign, Nissan's first such national effort, launches after the tournament and will be in … Read the whole story
The "Tap Into Amazing" campaign is running entirely on digital media -- specifically on tech-focused sites through partnerships with MSN and Vox, plus rich-mobile … Read the whole story
Exterminating advertising is something like exterminating bats and spiders. They trigger visceral disgust, but they perform a very valuable function in the ecosystem. We … Read the whole story
If we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play … Read the whole story
Role models are presented to them of women who can seemingly look like Gisele Bundchen, think like Einstein and nurture like Mother Teresa all … Read the whole story