Marketing Daily
Friday, August 21, 2015
  • TELECOM
    Sprint Asks, How About Forever -- Is Forever Good For You?
    by Aaron Baar

    "We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something … Read the whole story

  • AUTOMOTIVE
    Ford Extends 'Unstoppable' To Explorer, Escape, Expedition
    by Karl Greenberg

    Travis Calhoun, Ford's communications manager for trucks and utilities, explains to "Marketing Daily" that the creative approach for the segment is deliberately emotional, with … Read the whole story

  • SPIRITS
    Knob Creek, Airbnb In Silent Auction For Distillery Campout
    by Karlene Lukovitz

    The fan who makes the winning bid between now and Aug. 25 on the dedicated Airbnb page will get to stay in a "custom, … Read the whole story

  • RETAIL
    Grass Gets Greener For Lowes, Ace, True Value
    by Sarah Mahoney

    While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17.3 billion in the second quarter, compared with $16.6 billion in the same … Read the whole story

  • PETS
    Americans' Spending Proves Love Of Pets
    by Tanya Gazdik

    With 62% of Americans having at least one pet in their household, it's easy to see how U.S. spending on pet care is approaching … Read the whole story

  • COMMENTARY
    The Trumpman Show: The Pugnacious Prince Of Bel-Hair
    by

    Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the … Read the whole story

  • COMMENTARY
    You Can Have Real, Give Me 'Reality'
    by Karl Greenberg, Staff Writer

    These nattering nabobs of negativism will say, furthermore, that the real, actual, physical people inhabiting the world are actually rendered less substantial, with less … Read the whole story

  • COMMENTARY
    The Evolution Of MGM Resorts
    by Ken Beaulieu, Op-Ed Contributor

    Lilian Tomovich, MGM Resorts International CMO, explains how the guest experience is evolving at MGM, the role insights and research play in driving customer … Read the whole story