On Sunday, the motorcycle maker used Twitter's Periscope live-streaming application, which launched in March, to stream a global product reveal delivered as a ride … Read the whole story
"It wasn't our intent to be super reference heavy," Warren Cockrel, creative director at EA Sports' agency Heat, tells "Marketing Daily." "But we freed … Read the whole story
"What I get excited about is fashion-forward companies like Lauren even acknowledging that smart garments can move ... into mainstream fashion," says Angela McIntyre, … Read the whole story
Mountain Dew is promoting the new VR content on all of its social channels (Facebook, Twitter, Instagram), and supporting it with paid media, digital … Read the whole story
Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to … Read the whole story
Actress and dog parent Sarah Hyland has teamed up with Merial to create the program video that shares the great lengths dog owners will … Read the whole story
If we are speaking of luring the weak into following their worst impulses, or of promising illusory benefits, or failing to disclose potential harm, … Read the whole story
Apple's efforts in growth markets are simple, yet effective. They haven't priced their product out of the market. Read the whole story