June 3 - 6, 2024
Wednesday, August 26, 2015
Top of The News
Burger King is proposing that arch-rival McDonald's join it in a one-day cease-fire by opening a pop-up shop in Atlanta on Sept. 21 to sell a specially concocted "McWhopper" that … Read the whole story
AUTOMOTIVESaid Claes Fornell, ACSI chairman and founder, "The number of recalls is at an all-time high. This should not happen with modern manufacturing technology … Read the whole story
RETAIL"We also saw industry revenue in the NPD-tracked categories, representing 65% of our revenue, improve from a decline of 5.3% in the first quarter … Read the whole story
FOODKids and adult fans can hold point their smartphones at the front of the Count Chocula, Franken Berry and Boo Berry cereal boxes to … Read the whole story
ENTERTAINMENT"We wanted to make sure we were bringing our message to all audiences in the Southern California region, especially on digital platforms," Sherita Coffelt, … Read the whole story
PETSA handful of brands are hopping aboard the cute dog train with activities and promotions linked to the 11th annual National Dog Day, which … Read the whole story
AUTOMOTIVERenee Stephens, VP of auto quality at J.D. Power, tells "Marketing Daily" that for a lot of consumers, new technology is a plate of … Read the whole story
- COMMENTARY
Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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