Marketing Daily
Tuesday, September 1, 2015
  • JCPenney Turnaround Gaining Believers

    Penney's Sephora units are still powering growth. And there's room for more: "Cross-merchandising, buy online pick-up in store same day, and a revamped loyalty … Read the whole story

  • Reese's Promos To Feature College GameDay Hosts

    Kicking off the college football season, Reese's Peanut Butter Cups is featuring the hosts of ESPN's College GameDay Built by the Home Depot, Rece … Read the whole story

  • Connected TV Devices Reach Tipping Point

    John Buffone, executive director of NPD's Connected Intelligence service, tells "Marketing Daily": "When you reach 46 million [households], networks and programs have a reason … Read the whole story

  • JetBlue Chooses Winner For Sustainable Food Company Mentoring Program

    JetBlue Airways has chosen the first winner of its BlueBud business mentoring program. The airline is offering Hot Bread Kitchen the opportunity to learn … Read the whole story

  • CMO Council Finds Marketers Fall Short On Multicultural

    Liz Miller, SVP of marketing with the CMO Council, tells "Marketing Daily" that tapping a multicultural agency isn't enough; a perspective shift within a … Read the whole story

  • Skechers Performance Inks L.A. Marathon Deal

    Skechers Performance will have a presence at the race's Health & Fitness Expo, as official merchandise footwear. The company will also outfit course volunteers … Read the whole story

  • We Need A New Definition For Generations

    Rigid definitions of generations just don't fit anymore. There needs to be a new definition of generation, one that's made up of subgroups, or … Read the whole story