Marketing Daily
Tuesday, September 22, 2015

Top of The News

Apple Sets 2019 Target And Grows Team For Its E-Car
by Thom Forbes

Apple has assembled a 600-person team and set 2019 as the "ambitious" target ship date for its electric car project - code- named Titan, as you already know - the … Read the whole story

  • AUTOMOTIVE
    New 'Power Of Dreams' Spot An Illustration Of Honda
    by Karl Greenberg

    As in an earlier ad from the global campaign, Wieden + Kennedy, London's "Hands," (a multi-award winner), it manages to get that idea across … Read the whole story

  • RETAIL
    Boomers Vs. Millennials: More Common Ground Than You'd Think
    by Sarah Mahoney

    In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn., tells "Marketing Daily" why some brands can win … Read the whole story

  • FOOD
    Luvo Ads Get Fresh To Change Minds About Frozen Meals
    by Karlene Lukovitz

    "Get Fresh in the Freezer Aisle" uses humorous innuendo to position Luvo as the solution for consumers who want "chef inspired" meals with high-quality … Read the whole story

  • TELECOM
    Finding Content Key To Cooling Cord-Cutting
    by Aaron Baar

    Cord-cutting, cord-cheating and "cord-slimming" are a very real future threat for cable, satellite and other pay-TV companies. According to Digitalsmiths, which is owned by … Read the whole story

  • TOURISM
    Visit Seattle Launches Series On Revolt TV
    by Tanya Gazdik

    Visit Seattle is launching a TV series "Sounds by the Sound" premiering Oct. 2 on Revolt TV, owned by Sean Diddy Combs. The effort, … Read the whole story

  • Call For Entries: MediaPost's 'All Stars'
    by editor

    MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story

  • COMMENTARY
    Ready Player Z
    by Karl Greenberg, Staff Writer

    The Z's were born around 9/11 and after. My daughter was in kindergarten on 9/11, and her cousin was born that very day in … Read the whole story

  • COMMENTARY
    Can Brand Trump Become President Trump?
    by Robert Passikoff, Op-Ed Contributor

    We're talking real "Human Brand," folks. Not a celebrity only, but an actual human being who represents 100% of the values of the company … Read the whole story

  • L'Oreal Video Influencer Campaign Goes Viral
    by Larissa Faw

    The videos have attracted a steadily growing audience and more than seven months after its debut, the campaign experienced a 600,000 jump in views … Read the whole story