Virtual Reality is about to become Mainstream Reality, judging by the array of products and content - and a lot of hype - previewed at the Oculus Connect 2 developer … Read the whole story
"This crisis is very different than a natural disaster," says Abby Safirstein, a senior member of the marketing team for Save The Children, a … Read the whole story
The executives confirmed that General Mills is investing to increase its e-commerce capabilities, including establishing an e-commerce "center of excellence" to drive efficient, rapid … Read the whole story
"It's an attention-getting message that aligns with the character and the roots of this brand," Leigh Anne Brodsky, managing director of Iconix Entertainment, tells … Read the whole story
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand's largest global marketing … Read the whole story
Its theme line, "Inspiring Ingenuity," and the new logo, incorporating the original Cross gold and black lion, were resurrected from the brand's days of … Read the whole story
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
I arrived at my loyalty jones late in life. I used to scoff at idiots who collected coupons and such. What a game; tom … Read the whole story
A new campaign from David & Goliath highlights the contribution that that the lottery makes to the state's education budget. A pencil symbolizes the … Read the whole story