At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analyst at ESPN, cited Ipsos stats that there are some 56 million players … Read the whole story

Chobani is now launching a TV spot for a new seasonal Flip variety (shown), Pumpkin Harvest Crisp, with a baseball theme, timed to coincide … Read the whole story

The new spots show off the ways Xerox addresses specific industry issues (such as human resources, health care and transportation), while keeping the humorous … Read the whole story

Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aimed at creating long-term safety and security for domestic violence survivors. The purse … Read the whole story

Overall, Cone Communication's study confirms the generation's oft-cited commitment to making a difference, with 9 out of 10 Millennials saying they'll switch to brands … Read the whole story

Advertising? It all depends on how you define it. Advertising as ads is dead. But advertising as something engaging that happens to be, at … Read the whole story