Marketing Daily
Friday, October 2, 2015
  • Volvo Gets New Global Head of Marketing

    Bjorn Annwall is an outsider, but one with experience with the brand, having come from management consultancy McKinsey & Co, where, as a partner, … Read the whole story

  • Millennials Enjoy Tying Vacation To Philanthropy

    Millennials are more generous with their time, money, and donations than any other generation, according to a new study. The research will help the … Read the whole story

  • Target, Kohl's Upping Their Digital Game

    Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and … Read the whole story

  • Vitaminwater Agrees To Cease Health Claims On Labels To Settle Lawsuit

    Vitaminwater has agreed to drop health benefits claims and add the words "with sweeteners" in two places on its label in order to settle … Read the whole story

  • Ford Launches 'By Design' Campaign For Cars

    The automaker is launching the new effort on the heels of "Unstoppable," its effort this spring for SUVs. The new campaign kicks off with … Read the whole story

  • Foot Locker, ASICS Kick Off Runner Inspiration Contest

    The "Real Lives. Real Runners" contest is a partnership between Foot Locker and ASICS, and a follow-up to last year's "All Runners Welcome" effort. … Read the whole story

  • With PostNet, Businesses Survive Zombie Apocalypse

    "We're introducing a ground-breaking, fully functional e-commerce and marketing services delivery model," Rachel Reynolds, PostNet's marketing director, tells "Marketing Daily." "We were looking for … Read the whole story

  • Weathering Advertising Week: Advertising For Good?

    "(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week … Read the whole story