ConAgra CEO Sean Connolly says a zero-based budgeting review "took every expense and put it out in the parking lot." That's where moving vans will soon be parked, as the … Read the whole story
Bjorn Annwall is an outsider, but one with experience with the brand, having come from management consultancy McKinsey & Co, where, as a partner, … Read the whole story
Millennials are more generous with their time, money, and donations than any other generation, according to a new study. The research will help the … Read the whole story
Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and … Read the whole story
Vitaminwater has agreed to drop health benefits claims and add the words "with sweeteners" in two places on its label in order to settle … Read the whole story
The automaker is launching the new effort on the heels of "Unstoppable," its effort this spring for SUVs. The new campaign kicks off with … Read the whole story
The "Real Lives. Real Runners" contest is a partnership between Foot Locker and ASICS, and a follow-up to last year's "All Runners Welcome" effort. … Read the whole story
"We're introducing a ground-breaking, fully functional e-commerce and marketing services delivery model," Rachel Reynolds, PostNet's marketing director, tells "Marketing Daily." "We were looking for … Read the whole story
"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week … Read the whole story