Marketing Daily
Monday, October 5, 2015

Top of The News

American Apparel Files For Bankruptcy Promising To Revitalize Brand
by Thom Forbes

Still bruised from its legal battles with ousted founder Dov Charney and battered by competitors in the fickle teen market, Los Angeles-based American Apparel filed for bankruptcy protection in U.S. … Read the whole story

  • AUTOMOTIVE
    Honda Ad Brings 'Dreams' To Life For Accord
    by Karl Greenberg

    The fantastical ad, via agency of record RPA, shows the boy mixing fantasy with reality, as his toy cars come to life as he … Read the whole story

  • TELECOM
    AT&T Sells DirecTV On Its Own Merits
    by Aaron Baar

    "These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story

  • RESTAURANTS
    Bojangles' Campaign Debuts 'Bomoji' App
    by Karlene Lukovitz

    The campaign also aims to sustain word-of-mouth momentum for "It's Bo Time," a five-year-old tagline that's become something of a Southern catchphrase, by encouraging … Read the whole story

  • RETAIL
    A-Hunting We Will Go: Stores Push New Gear
    by Sarah Mahoney

    Gander Mountain, LL Bean, Cabela's, Bass Pro Shops and Field & Stream are all hoping to tempt wider audiences into the great outdoors with … Read the whole story

  • AUTOMOTIVE
    Kia Talks To Self With New NFL Campaign
    by Karl Greenberg

    Kia may be the official auto partner of the NBA, but the company isn't avoiding the pigskin. Once again, Kia's U.S.-based marketing arm, in … Read the whole story

  • BEVERAGES
    Sutter Home's 'Selfies for Hope' Benefits National Breast Cancer Foundation
    by Tanya Gazdik

    The "Selfies for Hope" campaign is part of the winery's ongoing Sutter Home for Hope initiative. The Sutter Home Facebook page and its Twitter … Read the whole story

  • Apple, Amazon, Facebook Gain Significantly In Brand Value
    by Laurie Sullivan

    Apple remains the biggest, winning for overall brand value in Interbrand's 100 most valuable brands in 2015. The company didn't change its overall No. … Read the whole story

  • COMMENTARY
    The Marketing Of Mayhem
    by Bob Garfield, Featured Columnist

    In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story

  • COMMENTARY
    Listen And Deliver?
    by Katy Keim, Op-Ed Contributor

    A few thoughts about the role consumers should play in shaping brand experiences. Read the whole story