Still bruised from its legal battles with ousted founder Dov Charney and battered by competitors in the fickle teen market, Los Angeles-based American Apparel filed for bankruptcy protection in U.S. … Read the whole story
The fantastical ad, via agency of record RPA, shows the boy mixing fantasy with reality, as his toy cars come to life as he … Read the whole story
"These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story
The campaign also aims to sustain word-of-mouth momentum for "It's Bo Time," a five-year-old tagline that's become something of a Southern catchphrase, by encouraging … Read the whole story
Gander Mountain, LL Bean, Cabela's, Bass Pro Shops and Field & Stream are all hoping to tempt wider audiences into the great outdoors with … Read the whole story
Kia may be the official auto partner of the NBA, but the company isn't avoiding the pigskin. Once again, Kia's U.S.-based marketing arm, in … Read the whole story
The "Selfies for Hope" campaign is part of the winery's ongoing Sutter Home for Hope initiative. The Sutter Home Facebook page and its Twitter … Read the whole story
Apple remains the biggest, winning for overall brand value in Interbrand's 100 most valuable brands in 2015. The company didn't change its overall No. … Read the whole story
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
A few thoughts about the role consumers should play in shaping brand experiences. Read the whole story