Marketing Daily
Friday, November 27, 2015
  • FOOD
    Kellogg Reports Its U.S. Cereal Sales Uptrending
    by Karlene Lukovitz

    Paul Norman, president, North America, stressed that sales of Kellogg's core cereal brands have been uptrending all year, and that the momentum has picked … Read the whole story

  • AUTOMOTIVE
    Nissan Marketers, Agency Encounter Engine Grease
    by Karl Greenberg

    Jeremy Tucker, CMO at the Nashville company, tells "Marketing Daily" that the automaker's marketing strategy, whether trucks or cars, is about immersion and a … Read the whole story

  • RESEARCH
    Millennials, Others Planned To Eat Local And Couch Surf
    by Karl Greenberg

    They are also more likely than non-Millennials to shop on Black Friday: 44% of Millennials say they will go to retail stores, versus 23% … Read the whole story

  • COMMENTARY
    The Internet Of Things: A Modern-day Version Of An Old Dilemma
    by David Forbes, Op-Ed Contributor

    That dilemma revolves around feelings of control. Read the whole story

  • Don't Get Your Ball Crushed; And Take Off Excess Holiday Weight At The Same Time
    by Larissa Faw

    A new campaign for Planet Fitness centers on a 90-second video send-up of the 'Hunger Games' movie franchise, developed by agency Red Tettemer O'Connell … Read the whole story