June 3 - 6, 2024
Tuesday, February 2, 2016
Top of The News
All the Ts were crossed for Alphabet in the fourth quarter ending Dec. 31, according to results released yesterday. Profits jumped 5% over the same period in 2014, boosting year-end … Read the whole story
RETAILNearly 35% of respondents say the game is the main attraction, while 17.7% say it's the commercials. And nearly 8 in 10 say they … Read the whole story
ELECTRONICSThe Super Bowl is the perfect stage to unveil a new TV technology that will radically change the home viewing experience," David VanderWaal, vice … Read the whole story
FINANCIAL SERVICESBoomers freely admit they don't understand enough about retirement investing to make good decisions, yet they are not seeking help from an adviser. "This … Read the whole story
AUTOMOTIVEBuick had a banner year in 2015. But things are just getting started. "Marketing Daily" spoke to Molly Peck, Buick's director of marketing, about … Read the whole story
FOODWho needs scientific proof that hot dogs and ketchup go hand-in-hand when Heinz has a "Wiener Stampede" of dachshunds attacking their favorite condiments in … Read the whole story
- COMMENTARY
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story
- COMMENTARY
Brands that really know their customers are the ones that get the greatest return on that investment. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
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