Marketing Daily
Thursday, February 4, 2016
  • Scionara Scionistas! Toyota Kills Division

    Scion was launched in 2003 ostensibly as a laboratory to explore new dealership models and vehicle customizing where sharp angled cars were tabula rasa … Read the whole story

  • Smartphones As Much For Entertainment As Communication

    Consumers are using their smartphones as much for entertainment purposes as they are for communication -- including texting and calling. Read the whole story

  • Smarter Shoppers: Social Media And Convenience Shape New Reality

    It's been well over five years since the Great Recession upended the way America grocery shops, and many of those "permanent frugalities" are long … Read the whole story

  • Mountain Dew Creates Hybrid Creature For Super Bowl Spot

    While remarkable cross-breeding and cloning feats are no longer headline news, Mountain Dew and BBDO New York have given birth to a creature that's … Read the whole story

  • GM, KBB Partner On CPO Vehicle Portal

    A new deal between General Motors and Kelley Blue Book could mean storm clouds on the horizon for the traditional dealership used-car model. Read the whole story

  • Victoria's Secret, Tiffany, Hallmark Seek Record V-Day Spending

    The National Retail Federation is predicting record spending for the rapidly approaching Valentine's Day holiday, with marketers from Tiffany to Victoria's Secret to Hallmark … Read the whole story