June 3 - 6, 2024
Friday, February 5, 2016
Top of The News
Hold onto your $1,295 clutches: Burberry this morning announced two changes in the way it does business that the "New York Times" tells us is "perhaps the biggest shake-up of … Read the whole story
FOODThe new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
APPARELA new survey finds that the majority of American men now favor "the basic Bro," a look consisting of jeans and t-shirts. But that … Read the whole story
SPORTS"The campaign is a movement designed to engage millennial athletes and fans around a common thread of inner confidence that enables achievement of your … Read the whole story
PETSAnimal lovers can find something extra to cheer about on Super Bowl Sunday when it comes to the Kitten Bowl and Puppy Bowl, whose … Read the whole story
APPARELSays Lia Vakoutis, Adidas' senior director of global communications: "Our goal is to really focus on continuous rapid-fire creativity with strategically placed video on … Read the whole story
PACKAGED GOODSProcter & Gamble's Pantene hair brand is building on its "Strong is beautiful" campaign by recruiting three big-name football players for a tough assignment: … Read the whole story
- COMMENTARY
Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won … Read the whole story
- COMMENTARY
The real game is the lineup of $5 million-per-throw Hail Mary tosses. And those of us who have to write about that show are … Read the whole story
- COMMENTARY
Personalized digital experiences were the first step towards intimacy between businesses and their customers at scale. The next step is recognizing consumers on any … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
David Dreyer - Starco Brands, CMO
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