While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story

The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days … Read the whole story

"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story

Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring Amy Schumer and Seth … Read the whole story

Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campaign was developed by GMC's social team. "We reached out to fans of … Read the whole story

The campaign includes a social media element involving the services of mobile marketing firm Influential and, most unusual, Influential's use of IBM's Watson computer … Read the whole story