Marketing Daily
Wednesday, February 10, 2016

Top of The News

Red Lobster Lambasted For Response To Beyonce's 'Formation' Shout-Out
by Thom Forbes

Red Lobster yesterday said that sales spiked 33% over the previous Super Bowl Sunday in the wake of Beyonce's "sexually charged" mention of the restaurant in a single and YouTube … Read the whole story

  • FOOD
    BelVita Aids Ladder Climbers With Fake British Accent Lessons
    by Karlene Lukovitz

    The humorous premise of the "British Businessman" campaign is that Americans are so bowled over by British accents that if you can fake one, … Read the whole story

  • RETAIL
    H.H.Gregg Shows Some Appliance Love
    by Aaron Baar

    "Valentine's Day is not something a TV retailer would normally celebrate," Andrew Vitale, digital marketing manager for H.h.gregg, tells "Marketing Daily." "[Appliances] are with … Read the whole story

  • AUTOMOTIVE
    Ram Trucks Win, Slow Process Loses On Automotive Web Sites
    by Karl Greenberg

    Arianne Walker, senior director of marketing analytics at J.D. Power, points out that the Super Bowl is the acid test, since that is the … Read the whole story

  • COMMENTARY
    6 Stages of Ad Grief: When A Super Bowl Ad Fails
    by Bill Alberti, Op-Ed Contributor

    What goes through a viewer's mind when a Super Bowl ad bombs? More than 300 people say what they thought. Read the whole story

  • Super Bowl Ad Clutter Grows Again
    by Wayne Friedman

    Total advertising time totaled 49 minutes and 35 seconds for this past Sunday's "Super Bowl 50" game, up from the last two years' 48:05 … Read the whole story

  • NEW! Coors Light To Consumers: 'Climb On'
    by Amy Corr

    One man's clutter is another man's treasure. Sweethearts candies wants to know how you met your sweetheart. Let's launch! Read the whole story