Marketing Daily
Friday, February 12, 2016

Top of The News

Uber Offers To Pay Out $28.5 Million, Say Things Differently
by Thom Forbes

Uber has agreed to pay $28.5 million to riders to settle two class-action suits challenging its safety claims and, as part of the agreement, will be changing the language it … Read the whole story

  • RETAIL
    For Valentine's Day, Physical Shopping Beats Digital
    by Sarah Mahoney

    In the U.S., there has been a big decline in flowers (down 17%) and cards (off 14%.) And spending has increased 28% over the … Read the whole story

  • SPIRITS
    Jagermeister Produces 12-Part Video Series For EDM Festivals
    by Karlene Lukovitz

    The campaign will begin on Feb. 11, starting with a "sizzle reel" announcing the sponsorship and a call-to-action to visit the brand's site to … Read the whole story

  • TELECOM
    AT&T Brings Bobblehead To Life
    by Aaron Baar

    Celebrating its 31st year as the title sponsor of the AT&T Pebble Beach Pro-Am this weekend, AT&T is offering fans a little prize in … Read the whole story

  • AUTOMOTIVE
    Automakers Win Super Bowl At Dealer Web Sites
    by Karl Greenberg

    While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers … Read the whole story

  • COMMENTARY
    Anger, Bitterness, And The Beyonce Bump
    by

    Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 … Read the whole story

  • All Next Week, We Look At Loyalty
    by The Editor

    Every year the brand engagement and customer loyalty consultancy Brand Keys evaluates leading brands to determine which consumers are most emotionally engaged, because engagement … Read the whole story

  • COMMENTARY
    Could FordPass Pass Muster With Car-Wary Millennials?
    by Karl Greenberg, Staff Writer

    The big picture is that Ford wants to become something more expansive than an automaker: an auto and mobility company. Read the whole story

  • COMMENTARY
    Ikea Feels At Home With Cross-Media Strategy
    by Ken Beaulieu, Op-Ed Contributor

    Ikea's Alia Kemet, who will speak at the ANA's Masters of Media Conference, March 2 - 4 in Hollywood, Fla., shares her guiding principles … Read the whole story