Lionsgate TV is developing a TV show for Amazon that will have episodes based on the characters and stories in the Bob Dylan songbook. But this wouldn't be a story … Read the whole story
Toyota Sienna is a large part of the storyline, demonstrating its versatility and convenience as well as its refined, technology-packed interior as chefs drive … Read the whole story
The campaign kicks off later this month, starting with high tea served on the sidewalk on Fifth Avenue, meant to entice shoppers inside, where … Read the whole story
"The dominance of these traits is an excellent sign for Pepsi, in that this message is intended to convey information and a change in … Read the whole story
"It's surprising," Liam Callahan, industry analyst at NPD, tells "Marketing Daily," of the high levels of incidence and engagement. "It really speaks to how … Read the whole story
"The marketers who are most successful have embraced the tools, insights and technology to help them center their conversations on the customer," Emad Georgy, … Read the whole story
The Lions organization cited the company's "Look At Me" campaign in 2015 (executed by Cheil Worldwide) as the kind of distinguishing work it looks … Read the whole story
It's always heartening to dig up some historical pop cultural artifact, not only to try to understand its significance at the time, but also … Read the whole story
How can Cuba separate itself from its political history to become a premier tourist destination for the West? Read the whole story