Marketing Daily
Friday, April 15, 2016
  • Toyota Aims To Reach Millennials Via Their Stomachs

    Toyota Sienna is a large part of the storyline, demonstrating its versatility and convenience as well as its refined, technology-packed interior as chefs drive … Read the whole story

  • Saks In Bloom With Glam Gardens Promotions

    The campaign kicks off later this month, starting with high tea served on the sidewalk on Fifth Avenue, meant to entice shoppers inside, where … Read the whole story

  • Ace Says Pepsi's 1893 TV Ad Hitting The Mark

    "The dominance of these traits is an excellent sign for Pepsi, in that this message is intended to convey information and a change in … Read the whole story

  • Get Ready, ESports Is The Next Big Thing

    "It's surprising," Liam Callahan, industry analyst at NPD, tells "Marketing Daily," of the high levels of incidence and engagement. "It really speaks to how … Read the whole story

  • Marketers Need To Get To Know Customers

    "The marketers who are most successful have embraced the tools, insights and technology to help them center their conversations on the customer," Emad Georgy, … Read the whole story

  • Samsung Is This Year's Cannes Lions Marketer Of The Year

    The Lions organization cited the company's "Look At Me" campaign in 2015 (executed by Cheil Worldwide) as the kind of distinguishing work it looks … Read the whole story

  • Is 'The Real Thing' Still A Thing?

    It's always heartening to dig up some historical pop cultural artifact, not only to try to understand its significance at the time, but also … Read the whole story

  • Branding Cuba For The West: Focusing On People Over Politics

    How can Cuba separate itself from its political history to become a premier tourist destination for the West? Read the whole story