Marketing Daily
Monday, May 2, 2016

Top of The News

Is He Or Isn't He? Wright Claims He's Creator Of Bitcoin
by Thom Forbes

An Australian polymath, entrepreneur and IT executive who "Wired" and "Gizmodo" identified in December as the creator of Bitcoin, the peer-to-peer currency, said this morning that it was indeed he … Read the whole story

  • APPAREL
    Reebok Wants To Carpe The Heck Out Of Your Diem
    by Sarah Mahoney

    First, the spot inspires you to do more with the 25,915 days the average person is given. Second, it offers a digital experience to … Read the whole story

  • AUTOMOTIVE
    Honda Creates Civic 'Dream Track'
    by Tanya Gazdik

    Honda Civic Coupe buyers identify themselves as fun, energetic, smart and successful, Susie Rossick, Honda assistant vice president of marketing, tells "Marketing Daily." Read the whole story

  • FOOD
    Hellmann's' Global 'Grilltopia' Campaign Features Social Media Stars
    by Karlene Lukovitz

    The campaign officially launches April 30 in the U.K., with a 60-second spot that is a trailer for the video series. The spot will … Read the whole story

  • TELECOM
    AT&T Launches Olympics 'Fanmate' Experience
    by Aaron Baar

    "As an #ATTfanmate, you can connect with athletes from Team USA as they make their way to Rio," Bill Moseley, director of marketing communications … Read the whole story

  • HOSPITALITY
    Kampgrounds Of America Focuses On Time Of Day
    by Tanya Gazdik

    "Camping is extremely sensory based and these ads take the viewer directly into the favorite part of their camping day," says KOA's Chief Franchise … Read the whole story

  • COMMENTARY
    Ding Dong, The Witch Is Looking Somewhat Less Wicked
    by Bob Garfield, Featured Columnist

    At last tally, there were a trillion competing streaming music and video services, with many more to come, offering exactly the a la carte … Read the whole story